RS Public Company Limited (RS) announced a joint venture in collaboration with Plan B Media Public Company Limited (PLANB) and Nation International Edutainment Public Company Limited (NINE) namely RSPlanB Co., Ltd. has completed the establishment on 30 August 2021.
RSPlanB Co., Ltd. is established with an objective to expand commerce business with new product development and market to mass consumers. The registered capital of the joint venture was 50,000,000 baht, divided into 500,000 ordinary shares with a par value of 100 baht per share.
According to the shareholding structure: RS, PLANB and NINE will hold 51%, 39% and 10%, respectively.
This joint venture company will be able to minimize marketing cost and to lower risk from new product launches with special discount on OOH media from PLANB. Moreover, development and marketing lead time for new product launches will be shortened due to strength from the joint venture.