It was not by chance that BTS Group Holdings Public Company Limited (BTS) has finally taken hold of RS Public Company Limited (RS) stake at 7%. More importantly, the entrance of BTS was seen as the beginning of an upcoming story as it will add value to both BTS and RS.
Kicking things off with RS, the company sees business expansion and supportive of its multi-platform commerce (MPC) from the 7% acquired by BTS. This will widen RS range in creating new projects as well as raising its competitiveness in the market.
Moreover, the cooperation between BTS and VGI, leading Offline to Online Solution (O2O) on various platforms such as advertisement, payment, and logistics, etc. will boost the synergy through companies even more.
This synergy will benefit on RS’s products to be displayed through BTS and VGI and will lead to higher earnings and profit. Mr. Surachai Chetchotisak, Chief Executive Officer of RS, has set the target to achieve 10,000 million baht of revenue by 2022. In another way, RS could use the vast advertising channels of VGI to replace its not-so-good channels.
As for BTS, Mr. Kavin Kanjanapas, Chief Executive Officer of BTS, has stated that the investment in RS is for a long-term partnership, asserting that both companies have businesses to support each other especially the travelling platform in which BTS has approximately 1 million passengers per day.
Which means the MPC will shift to BTS’s service whether it be payment platform and logistics platform, making it another channel to increase BTS’s value, not to mention other synergized business in the future.
The acquisition of 7% from BTS is just the beginning of a long-term strategy for both companies from here on. It is a win-win situation for BTS and RS!