PLANB’s 2018 Profit Grows 40%, Announcing an Investment in Singapore Advertising Company
PLANB has announced a 39% growth in profit in 2018 along with an investment of THB 17.7 million in a Digital Out-of-Home media advertising operator in Singapore.
Plan B Media Public Company Limited (PLANB) has reported its consolidated financial statement 2018 through the Stock Exchange of Thailand as follows:
PLANB’s net profit climbed 39.6% compared to 2017. Gross profit margin and net profit margin increased slightly to 35.1% and 15.9% respectively due to the utilization rate that improved from 68.5% last year to 76.1% in 2018.
The company reported solid revenue growth from all types of media with total revenue of THB 4,039.3 million, grew significantly at a rate of 34.3% from the previous year due to digital out-of-home media and airport media that recorded a strong growth from new media development during the past year.
The advertising media were well-received by the market. Despite its continuous new media development, PLANB succeeded in conducting marketing to materially boost the utilization rate of new media in a short period. This led to a higher overall utilization rate of 76.1%.
New media development and diversification of media are pursued incessantly that resulted in PLANB’s media capacity growth to 5.0% for 2018 compared to the previous year to top THB 4,544 million baht.
Earlier today, PLANB also announced that its Board of Directors has approved Master Standard Display Company Limited (MSD), a 100% subsidiary of PLANB, to subscribe new shares in BL Falcon Pte.Ltd. Company Limited (Falcon), Singapore which is a Digital Out-of-Home media advertising operator in Singapore.
In this investment, PLANB will subscribe for newly issued ordinary shares in the amount of 750,000 shares at par value 1 SGD per share or 30% of the total share of Falcon after this transaction. The total investment for this transaction is SGD 750,000 or equivalent to THB 17,709,000.
This is to expand the Digital out-of-home media advertising in Singapore which aligns to PLANB’s strategy to expand out-of-home business in ASEAN market.