TKN: The Signal of Change.!?

TKN: Signal of Change.!?

There has been a rumor going around saying that the existing owner of Taokaenoi Food & Marketing Public Company Limited (TKN), the Peeradechapan family, might dispose of its owned shares…however, the family has already deny such rumor, but admitted that they are currently looking for appropriate business alliances.


Apparently, it is inconsistent with those of previous rumors that one American company will take over TKN…despite the major shareholder still owns more than 50% stake in the company.


The sign of business changed hands has been shown since “TobItthipat Peeradechapan” sold a total of 5.7 million shares at the total amount of 67.32 million baht. First big lot transaction has been reported on Jan 20, 2021, in the amount of 4.5 million shares at the total value of 12 million baht (฿12.00/share), and on Jan 22, second big lot has been reported in the amount of 1.2 million shares at the total value of 13.32 million baht (฿11.10/share).


Following Tob’s big lot transactions, “Oraphat Peeradechapan” and “Natchatchapong Peeradechapan” have sold a combined of 6.05 million shares of TKN’s total issued shares for a total of 71 million baht.


Moreover, “Natchatchapong” has recently resigned from being the company Secretary.


Well…actually this isn’t the first time that the Peeradechapan family has disposed of TKN’s shares. At the end of 2019, the Peeradechapan family agreed to sell a big lot of 48.30 million shares or equivalent to 3.5% of TKN’s total issued shares.


Decreasing in owner’s equity, in terms of business strategy, can occur when the company is interested in searching for new business partnerships. At present, TKN has only seaweed snack as its flagship product, even though recently TKN has introduced a new product, the famous Taiwanese milk tea Just Drink (Chun Chui He), but it seems to already pass its peak. 


TKN’s seaweed snack has gained much popularity among Chinese consumers, particularly during the tourist high season. However, since the Covid-19 wallop, TKN’s sales plummeted significantly as the pandemic has kept away foreign visitors, including the Chineses. 


To solve this problem, TKN initially should launch new alternative products and should seek new business alliances. If the rumor of the US’s manufacturer and distributor of world-famous brands of snacks becoming a new partner are true, it would strengthen TKN’s business.