AP Launches LIFE Rama 4-Asoke to Revive Condo Market with Choose Everything Selling Point

AP Thailand, on a mission to EMPOWER LIVING, moves on as planned to revive condo market following positive signs in industry

Ms. Kamolthip Bumrungchatudom, Chief Condominium Business Group, AP (Thailand) Public Company Limited (AP), said that the company is set to launch its new condominium development called LIFE Rama 4 – Asoke worth Bht 6,700 million comprising 1,237 units. 

The new condominium project is the 19th joint condominium venture between AP and its Japanese partner Mitsubishi Estate Residence (a company of Mitsubishi Estate Group) after more than eight years of partnership. The launch followed continued positive customer sentiment.  

Since the beginning of this year, the company started transferring ownership in its two ready-to-move-in condominium developments namely LIFE Ladprao Valley and LIFE Asoke Hype. Both received positive customer feedback, a sign of real demand from those who buy to live by themselves. 

The new LIFE Rama 4 – Asoke represents a new perspective of LIFE branded condominiums whose position is to be the platform of success – one that best meets the modern lifestyle need for success in work and private life.  The company is scheduled to open for the first public preview of show units on 16 – 17 October. Prices start at Bht 3.99 million.

LIFE Rama 4 – Asoke is a new – design condominium with the ‘Choose Everything’ concept, offering you the life you don’t have to choose because you have everything chosen for right at the heart of the Rama 4 – Asoke location, where you can have every aspect of urban life fulfilled. 

1)    CHOOSE FAST TRACK LIVING. LIFE Rama 4 – Asoke stands out with a location right at the heart of Bangkok’s leading business district close to Queen Sirikit National Convention Centre MRT Station and near the expressway system with easy access to Rama 4, Sukhumvit, Sathorn and Silom. 

2)    CHOOSE EVERY VIEW IN THE BEST LOCATION. In addition to its outstanding location right at the city centre by the main road, the site where it is built also makes LIFE Rama 4 – Asoke the only condominium development to offer 3 vantage points of views: one of the Sukhumvit-Asoke town, one of Benchakitti Park and one of the Bang Kra Chao oxbow.

3)   CHOOSE EVERY LIFESTYLE. For the first time in the industry, the company has unveiled a set of new condominium layouts that are specially customized exclusively for LIFE Rama 4-Asoke. There are more than 100 layouts designed to suit every lifestyle, be it SIMPLEX with functional areas ranging from 26.5 square metres to 75 square metres or the new One Bed Complex with minimum 26.5 square metres for a proportionate bedroom, a closed kitchen and a walk-in closet or the latest addition – VERTIPLEX with a high ceiling of 4.4 metres and an interior twice as spacious together with a massive walk-in closet for a residence whose functional area ranges from 28.5 square metres to 70 square metres.

4)   CHOOSE EVERY HEAVEN SPACE. Another interesting highlight of LIFE Rama 4 – Asoke is a range of facilities inside the project. With its quintuple facilities spanning over 8,635 square metres or 5.39 rai and the greenery surrounding the project, the 1st floor lobby and all the massive rooftop facilities connected from Floor 36 – Floor 39 have been developed to be a paradise for new-gen urbanites to best suit their ‘work from anywhere’ lifestyle. There is a new-design co-working space that offers privacy in spite of being in a shared space.  It comes complete with a 6-function swimming pool that is 50 metres long, a panoramic fitness centre with all the equipment and a private studio that offers unlimited business opportunities.

LIFE Rama 4 – Asoke, a joint condominium venture between AP and Mitsubishi Estate Residence (a subsidiary of Mitsubishi Estate Group – MECG), is located on a 5-2-7.5 rai plot of land. It consists of one 39-story tower with 1,237 units. The project is valued at Bht 6,700 million. The residential quarters start from Floor 9 – Floor 36. SIMPLEX residences come with sizes ranging from 26.5 square metres to 75 square metres and prices from Bht 3.99 -11.6 million (average Bht 148,341/sq.m.) VERTIPLEX residences have sizes ranging from 28.5 square metres to 70 square metres and prices from Bht 5.5 – 12.5 million (average Bht 186,781/sq.m.).

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