NR Instant Produce (NRF) expects to attract more domestic and international institutions after being included in the SET100 Index. The company believes that revenue would exceed 3 billion baht in 2022, allowing them to meet the target earlier than previously estimated in 2023. This is due to the positive sentiment towards plant-based protein food products following the Covid-19 pandemic. Additionally, in the second half of 2021, NRF expects to launch a new hemp-based cookie business line.
Mr. Dan Pathomvanich, Chief Executive Officer and Director of NR Instant Produce Public Company Limited (NRF), disclosed in an exclusive interview with “Kaohoon Jortalad Program” that inclusion in the SET100 Index in the semi-annual review, reweighted 30 June and effective in the second half of this year (July 1 – December 31, 2021), will reintroduce the company to international and domestic institutions’ eyes.
Enhancing social awareness and adopting sustainable policies are critical strategies for the NRF’s success. Apart from its key export markets in the United States, Europe, and Asia, the company’s focus will now be on expanding distribution of plant-based food products in the Thai market.
NRF anticipates achieving a total income of 3,000 million baht in 2022, which is faster than expected. The growth will occur on a quarterly basis, based on the company’s previous investments.
In 2021, revenue will primarily come from four core business units: 1. 50-60% will come from Thai cuisine and ethnic food products, 2. approximately 10% from plant-based foods, 3. around 10% from functional beverages, and around 20% from e-commerce.