Sabina Public Company Limited (SABINA) projected the revenue in 2021 to grow 20% in which the online channel will be the main driver instead of the shops that show slower growth due to the changes in customer’s behaviour.
The company set an investment budget in 2021 at 10 million baht for machinery maintenance and branch expansions not more than 5 branches while expecting to close around 20 of its existing branches to lower expense costs. SABINA currently has 580 existing branches.
However, the expansion in online channels will increase SABINA’s targeted group in which the company will hold marketing campaigns along with an expansion to new platforms. The revenue from nonstore retailing or online channels is expected to reach 1,000 million baht, representing a 70% growth from 2020.
As for the performance in 2020, the company expected a lower revenue compared to the previous year due to the coronavirus outbreak, resulting in a temporary closure of its shops for around two months. Nevertheless, the sales revenue picked up in the third quarter after the situation eased and is expected to continue gradually better in the fourth quarter of 2020, supported by the government stimulus measures.